Terms of Service

Registration requires a valid email address and a secure password. Email address confirmation is mandatory in order to access the full range of features.

The password must contain a minimum of 12 characters, including at least one uppercase letter, one lowercase letter, one digit and one special character.

Registration is restricted to persons who are 18 years of age or older. The platform is not intended for minors. Ekygai does not knowingly collect personal data from persons under the age of 18 (which, a fortiori, includes children under 13 within the meaning of COPPA). Age is declared by the user upon registration; creating an account constitutes the user's declaration that they meet the minimum age requirement. If Ekygai becomes aware that a user under the age of 18 has created an account, that account is immediately deactivated and the associated data is erased within 72 hours. Reports may be sent to: privacy@ekygai.com.

The user undertakes to provide accurate information upon registration and to keep it up to date.

Each user may hold only one active account. Account sharing is prohibited.

Governance defines who takes decisions regarding an athlete's training:

• •AI Autonomous: The AI generates and adjusts programmes automatically. This is the default mode.
• •Collaborative: The coach and AI collaborate. AI adjustments become suggestions subject to validation.
• •Full Coach: The coach directs programme creation. The AI assists through calculation and safety alerts.

The Ekygai AI engine generates suggestions for training programmes and sessions. These suggestions:

• •DO NOT CONSTITUTE medical advice, a diagnosis or a prescription.
• •DO NOT REPLACE the opinion of a doctor, physiotherapist, nutritionist or any healthcare professional.
• •Are provided for informational and indicative purposes only.
• •May contain inaccuracies or may not be suited to the user's individual circumstances.
• •Training programmes are generated by deterministic algorithms (not by LLMs).

• •Ekygai's AI engine for programme generation is a deterministic and reproducible system. It does not use any large language model (LLM) to create training programmes.
• •The algorithms follow documented physiological and methodological rules, based on the scientific literature of sport.
• •Content generated by AI is clearly identified as such in the interface.
• •The system incorporates reactive safety rules that automatically protect the user against overload, excessive fatigue, pain and overtraining.

In addition to the deterministic engine, Ekygai offers EkyBot, a conversational assistant powered by a third-party large language model (LLM). EkyBot enables you to:

• •Ask questions about your training, metrics and progression.
• •Analyse a specific session in detail (content, load, perceived effort).
• •Review a training week and understand proposed adjustments.
• •Discuss your active programme, objectives and strategy.
• •In coach mode: analyse the context of a specific athlete (with their consent).

Transparency and protection:

• •EkyBot is powered by the Anthropic API (Claude model). The LLM provider may change.
• •A summary of your training context is sent to the LLM to personalise responses, without personally identifiable data.
• •EkyBot responses are generated by an LLM and may contain inaccuracies. They do not constitute medical advice.
• •Conversations are saved on Ekygai's servers. Anthropic does not retain your data beyond the processing of the request.
• •Your conversations are not used to train third-party AI models.

When the user interacts with EkyBot, they are clearly informed that they are communicating with an artificial intelligence system and not with a human being. Responses generated by the LLM are identified as such.

• •Ekygai's deterministic programme-generation engine is a minimal-risk AI system. It does not fall within the high-risk categories of Annex III: it provides sports decision-support, with no medical use, and the user retains the final decision (see §1 and §5.1).
• •EkyBot, as an AI system intended to interact directly with natural persons, is subject to the transparency obligations of Article 50 (limited-risk category). Users are informed that they are interacting with an AI (see §5.4).
• •Ekygai does not use its AI systems for any purpose prohibited under Article 5 of the Regulation.

The user must consult a doctor before commencing, modifying or intensifying a training programme, particularly if they have any of the following conditions:

• •Heart or cardiovascular disease
• •High blood pressure
• •Diabetes
• •Musculoskeletal disorders
• •Pregnancy
• •Any chronic or acute medical condition

By using the platform, the user acknowledges and voluntarily accepts:

• •The inherent risks of sporting activity.
• •That AI suggestions are not infallible and may not be suited to their particular circumstances.
• •That they are solely responsible for assessing their physical ability to follow the suggested programmes.
• •That they must immediately cease any activity in the event of pain, discomfort or abnormal symptoms.

Data are processed exclusively for:

• •The operation of the platform and personalisation of AI suggestions.
• •The improvement of algorithms and user experience.
• •Platform security and fraud prevention.
• •Compliance with legal obligations.

• •Account data are retained for the duration of account activity.
• •Upon account deletion, data are erased within 30 days.
• •Anonymised and aggregated data may be retained for statistical purposes.
• •Detailed retention periods by data category are set out in the Privacy Policy (§6).

• •Data are never sold to third parties.
• •Data are shared only with technical service providers necessary for the operation of the service (hosting, payment processing, LLM provider for EkyBot), subject to confidentiality obligations.
• •Coach-athlete data are shared only with the explicit consent of the athlete (governance).

For all users:

• •Right of access: Obtain a copy of your personal data.
• •Right to rectification: Correct inaccurate data.
• •Right to deletion: Request the deletion of your account and data.
• •Right to portability: Receive your data in a structured format.

Additional rights for California residents (CCPA/CPRA):

• •Right to know the categories of data collected and purposes.
• •Right to opt out of the sale of personal data (Ekygai does not sell data).
• •Right to non-discrimination for exercising your rights.

Additional rights for EU residents (GDPR):

• •Right to object to processing.
• •Right to restriction of processing.
• •Right to withdraw consent at any time.
• •Right to lodge a complaint with the competent national supervisory authority of your EU/EEA country of residence (e.g. the CNIL in France).

Additional rights for UK residents (UK GDPR):

• •Right to object to processing.
• •Right to restriction of processing.
• •Right to withdraw consent at any time.
• •Right to lodge a complaint with the Information Commissioner's Office (ICO).

To exercise these rights: privacy@ekygai.com or via your account settings.

Data may be hosted on servers located in the United States or in the European Union. International transfers are governed by Standard Contractual Clauses or equivalent protection mechanisms.

The following information is set out in detail in the Privacy Policy:

• •The legal basis for each processing purpose (Articles 6 and 9 of the GDPR / UK GDPR).
• •The competent supervisory authorities: for EU/EEA residents, the national authority of their country of residence; for UK residents, the Information Commissioner's Office (ICO), together with EKYGAI LLP's ICO registration number.
• •The detailed retention periods by data category.
• •The data protection point of contact.

During the launch phase (MVP), athletes benefit from full free access for 30 days, with no commitment and no bank card required. This offer is reserved for Athlete accounts. Coaches and Teams/Clubs have specific offers. At the end of this period:

• •The user may subscribe to a Premium plan to retain full access.
• •In the absence of a subscription, the account automatically switches to the Free plan (limited access to calendar and dashboard).
• •Data created during the trial period are retained. They become accessible again upon subsequent subscription to a Premium plan.

All prices are quoted in USD (US Dollars). A 20% discount is applied on annual billing.

Athlete plans:

Coach plans:

The Coach subscription includes EkyBot Coach Mode (to analyse the coach's athletes), AI Programme Builder (guided programme creation), Analytics and unlimited programmes — for the coach's use only.

Important — no inheritance. Athletes linked to a coach keep their own subscription plan. To benefit from their personal EkyBot, AI programmes and trajectories, each athlete must subscribe independently to the Athlete Premium plan (9 USD/month) or use their free 30-day trial period. The Coach subscription does not extend Premium features to linked athletes.

Team plans (Club / Federation):

Additional charges apply for coaches and athletes beyond the included allowance. Refer to the FAQ section 10 for details.

Payments are managed by Dodo Payments acting as Merchant of Record (MoR). Dodo Payments is responsible for transaction processing, invoicing and tax compliance. Accepted payment methods include Visa, Mastercard and American Express.

Subscriptions are renewed automatically and tacitly at the end of each billing period (monthly or annual), at the price in force at the time of renewal, until you cancel.

• •Cancellation: you can cancel at any time from Settings → Subscriptions. The cancellation takes effect immediately on the renewal cycle (no further charges) but you keep access until the end of the current paid period.
• •No commitment beyond the current period: cancelling does not trigger any penalty or cancellation fee.
• •Reminder: for annual subscriptions, you will receive a reminder email at least 30 days before each renewal, in compliance with the DMCC Act 2024.

Payments made are non-refundable, except:

• •In the event of a proven technical error preventing access to paid services.
• •Where required by the law of the user's jurisdiction.

EKYGAI LLP reserves the right to modify subscription pricing. Any modification shall be communicated to users at least 30 days before it takes effect. Current subscriptions are not affected until their next renewal.

As a consumer based in the United Kingdom, the EEA, or any jurisdiction granting equivalent rights, you have the right to withdraw from your subscription contract within 14 calendar days from the date of purchase, without giving any reason and without penalty.

How to exercise this right

Send a written notice to support@ekygai.com or use the cancellation button in Settings → Subscriptions. We will refund the amount paid within 14 days of receiving your withdrawal notice, using the same payment method.

Loss of withdrawal right

By starting to use the paid features (AI suggestions, EkyBot, advanced analytics, etc.) within the 14-day window, you expressly agree that the service is being supplied during the withdrawal period. In doing so, you acknowledge that you lose your right of withdrawal once the service has been fully performed, in accordance with Regulation 36(3) of the Consumer Contracts Regulations 2013.

Annual subscriptions

If you withdraw within 14 days, you receive a full refund. After 14 days, the standard cancellation rules of §8.4 apply and no pro-rata refund is granted for the remainder of the period.

The user undertakes to:

• •Respect the principles of sporting ethics and other users.
• •Not use the platform for fraudulent, illegal or unethical purposes.
• •Not share their login credentials.
• •Not disseminate inappropriate, offensive or illegal content.
• •Comply with applicable anti-doping regulations.

When using EkyBot, the user undertakes to:

• •Not attempt to extract confidential or proprietary information from the platform via the chat.
• •Not use EkyBot to generate illegal, offensive or unethical content.
• •Understand that EkyBot responses are informational and do not replace the advice of a healthcare professional.
• •Not submit sensitive personal data of third parties in conversations.

The user must comply with the terms of service of third-party services integrated into Ekygai (Apple Health, Health Connect, and other future integrations).

The Ekygai platform, including its algorithms, source code, interfaces, content, documentation and training methods, is the exclusive property of the Company. The EKYGAI trade mark is used by the Company as proprietor or rightful holder.

The EKYGAI trade mark is registered with the EUIPO (No. 019333533) and with the OMPIC (Moroccan Office of Industrial and Commercial Property) under No. 280773 (class 42), registered on 13 February 2025 and valid until 13 February 2035. The domains ekygai.com, ekygai.net and the other ekygai domains held by the proprietor are the property of the proprietor.

The Company grants the user a limited, non-exclusive, non-transferable and revocable licence to use the platform, subject to compliance with these Terms.

The user shall not:

• •Copy, reproduce, modify, adapt or distribute all or part of the platform.
• •Reverse-engineer, disassemble or attempt to access the source code.
• •Circumvent or alter security measures.
• •Use the Ekygai name, logo or branding without prior written authorisation.
• •Use the platform to develop a competing product.

The user retains ownership of their personal data and content. By submitting content to the platform, the user grants Ekygai a limited licence to use that content solely for the purpose of providing the service.

Ekygai shall not be held liable for:

• •Injuries, physical damage or deterioration of the user's health.
• •Consequences of decisions taken by the user on the basis of AI suggestions.
• •Malfunctions, calculation errors or temporary unavailability of the platform.
• •Erroneous data from connected third-party services (Apple Health, Health Connect, etc.).
• •Incompatibility with third-party hardware, software or browsers.
• •Loss of data resulting from a technical failure.

The Company shall not be held liable for any delay or failure to perform resulting from force majeure (natural disaster, cyberattack, server outage beyond its control, pandemic, government action, etc.).

Ekygai reserves the right to suspend or terminate an account in the event of:

• •Breach of these Terms.
• •Fraudulent or abusive use of the platform.
• •Breach of anti-doping regulations.
• •Non-payment of a subscription.

The user may terminate their account at any time from their account settings. Termination results in:

• •Cessation of access to the platform.
• •Deletion of data within 30 days.
• •Cancellation of any current subscription (without refund of the current period).

Any material modification to these Terms shall be communicated to users at least 30 days before it takes effect, by email or by notification within the platform. Continued use after that date constitutes acceptance of the new terms.

In the event of a dispute, the parties undertake to seek an amicable resolution within 30 days.

Any dispute not resolved amicably shall be submitted to binding arbitration in accordance with the applicable rules, at the Company's registered office in London, United Kingdom, or by any competent arbitration body agreed between the parties (subject to the territorial limitation set out in §13.5: this clause does not apply to users acting as consumers resident in the European Union or the United Kingdom).

For users not resident in the United States, any dispute shall be submitted to the competent jurisdiction in accordance with the applicable conflict of laws rules.

The provisions of §13.2 (binding arbitration) and §13.3 (class action waiver) do not apply to users acting as consumers and residing in the European Union, the United Kingdom or any other jurisdiction where such clauses are deemed unfair or unenforceable (in particular under Directive 93/13/EEC and the Consumer Rights Act 2015). Such users retain all of their mandatory legal rights, including the right to bring proceedings before the courts of their place of residence and to participate in any collective action available under their national law.

These Terms, together with the Privacy Policy and any applicable subscription agreement, constitute the entire agreement between the user and the Company.

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

The failure of the Company to exercise any right provided for in these Terms shall not constitute a waiver of that right.

The user may not assign their rights or obligations without the prior written consent of the Company. The Company may assign these Terms in connection with a merger, acquisition or sale of assets.

For any questions regarding these Terms:

• •Email: support@ekygai.com
• •Registered office: EKYGAI LLP (Partnership No. OC460332), 167-169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom
• •Website: ekygai.com